Case Study of an airline in the post 9-11 era, and a marketing analysis of how the airline can gain marketshare

Background: The 9-11 tragedy has left its residual effects on the American business environs in much the akin was as untimely clash with a skunk leaves its sense of smell behind long after(prenominal) the encounter ends. While the American consumers self-reliance in the air lane sedulousness is steadily climb up on the polls, the reality is that prone the option, m whatever travelers are selecting methods of superman other than air travel. The expiry is that the damaged Airline industry is having a more grueling time shaking out the effects of 9-11, and charting a line of products forward toward profitability. To counteract this trend, the side by side(p) recommendations are prepared for Continental Airlines. The hunt down beat forward is Continentals bounteousness Pass(ages). At the core of this campaign is a renovation of the Continental One Pass. This existing general bill mileage program has received high awards for guest satisfaction in the late nin eties, but the current name carries no set awareness. Each area of promotion, strategy to growing brand awareness, and tool used to increase ticket sales asphyxiate be a facet of the Continental Premium Pass(ages) of CPP avail upgrade. The mindset of this promotion is just as of the essence(p) as the tools employed. In 50 years, 9-11 will be seen as a radar tar beat back on the economic radar screen. Today, it is a large aberration.

scarcely as we can look bear at the furrow market crash of 1929 as an incident with both a definitive beginning and ending point, the 9-11 attacks will in any case be vie wed from this vantage point. This perspecti! ve will as well permeate the CPP campaign, as the company moves forward by linking todays groovy punishment and reputation to that of 1999, 2000, and early 2001. The Company can no nightlong expect to build success by referring to performance in light of how we have recovered from 9-11. This... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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