Marketing Essay Questions

Question 1 :Discuss strategies for building lasting lymph gland traffichips . why do you think a business should endow such a high appreciate on this schemeAccording to Kotler and Armstrong (2006 , knob relationship management is the ov geological erall process of building and maintaining paid customer relationships by delivering quality customer values and bliss . Customers do not objectively react to the intersections in their produce values rather as perceived values . This delegacy that the companies should focus on how to make the life of their customers better sooner of just harping on the pricy features of their wares . Customer propitiation is similarly a very important issue which the companies should tackle . The customers gladness is measured relative to both the product s perceived value and meeting the buyer s expectations . The strategies that cab be used riddle be developing basic relationships e .g making divine calls for individual buyers . For bulk buyer , the company can accept into partnership programs . A novel way of maintaining such relations is the frequency trade which is now used by many an(prenominal) major service providers like the reward points in justification cards frequent-flier programs by airlines etcCompanies in birth days atomic number 18 realizing the importance of their customers and more than that need to be in their good books so that the customer makes repeated purchases . In the relations are very well maintained gauzy deterioration in quality or service is besides seen to be occasionally tolerated by the customersQuestion2 :Describe the five merchandise management orientations . In your opinion , which orientation places the most ferocity on the consumer Why ? Which orientation places the least emphasis on the consumer ? Why Maskarenhas (2007 , gives the five marketing! management s orientations asProduction Concept - This plan was display in the 1850s . hither , the consumers prefer products that are widely on hand(predicate) and inexpensive and the choose exceeds generate . The aim is to high issue efficiency at the lowest cost and hence shinny the competitor .

The products are distributed by mass-distribution and there is poor or no customer serviceProduct Concept - This concept was present in the early mid-nineties , when the consumers started preferring products with best quality , performance and groundbreaking features . The demand appease exceeded the tag on though the prod uction strategy was to produce superior quality of products . All the pricing , promotion and distribution impart aimed to highlight qualitySelling Concept - This concept was present in the 1945s , when the supply started exceeding the demand . TO counter this , the companies resorted to rapacious selling . This era saw predatory pricing strategies and a focus to drop off the factory inventories . The distribution was once more mass-orientedMarketing Concept - This concept was present in the 1960s when the supply far exceeded the demand . hither , the companies started to create an awareness of the product among consumers to prompt them to buy from them . The prices were incorporate and there were major discounts and finance for bulk or combination productsSocial Marketing Concept - This is the concept which started out in the 2000 . The companies focused on the...If you want to desex a full essay, dress it on our website: OrderCustomP aper.com

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