Potential Niche Markets For

The current issue and in force(p) text archive of this rule book is available at www.emeraldinsight.com/1361-2026.htm JFMM 13,4 dominance niche markets for luxury person-to-person manner goods in chinaw are ling ko Gao show of Textiles and Clothing, The Hong Kong engineering school University, Hunghom, Hong Kong 514 true July 2008 rewrite February 2009 Accepted borderland 2009 Marjorie J.T. Norton Department of App arl, Housing, and Resource Management, Virginia Polytechnic constitute and State University, Blacksburg, Virginia, USA, and Zhi-ming Zhang and Chester Kin-man To Institute of Textiles and Clothing, The Hong Kong Polytechnic University, Hunghom, Hong Kong Abstract Purpose The dissolve of this musical composition is to analyze market segmentation of af?uent Chinese consumers and develop master?les of identi?ed segments for potential target markets for luxury port goods. contrive/ methodology/approach The data are from the 2006 edition of an yearly keep abreast called the Chinas sassy Rich take end. The respondents form a exemplar sample of af?uent consumers, 18 to 45 years old, residing in Chinas 12 largest cities. A psychographic segmentation approach is engaged to classify these consumers. Findings Five homely market segments of af?uent Chinese consumers are identi?ed and pro?led.

Of these segments, trio seem the most promise target markets for luxury system goods. Practical implications When companies understand the similarities and differences amidst consumer segments as well as the unique characteristics of segments, they have a meaningful basis for selecting undefendable target markets and formulating and implementing effective merchandising strategies. The ?ndings of this study can be useful not sole(prenominal) to companies that offer luxury appearance goods, but also to those targeting the upmarket market with a waste of products and services like yachts, luxury cars, high-end electronics, resort vacations, and credit start and other ?nancial services. Originality/value This is...If you unavoidableness to get a to the full essay, order it on our website: Ordercustompaper.com

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